Civitech rebrand

Civitech builds the technology infrastructure that helps political candidates win, progressive social causes succeed, and local governments better serve their community to create a fairer, more equitable democracy. The startup, based in Austin, TX, challenged us to create a new visual identity that will help position the company as a forward-thinking, powerful player in the political space. The following strategy-backed design values helped inform decisions made throughout the rebrand: Optimistic, Vibrant, Competitive, Builders.


Logo refresh


Color palette and typeface


Implementing rebranded elements across Civitech’s website and social channels

Before and after rebrand

 
 

Additional branding elements


Merchandise