Fireball Whisky Social

Fireball Whisky is all about instigating their followers to live adventurously and spontaneously. Throughout 2019 and beyond, we ran their social channels and created various campaigns around this idea. We showed up for March Madness, fooled followers on April 1, celebrated Mother’s Day with a ‘Yo Momma’ Burn Off on Facebook live, encouraged drinkers to live life like they’re on summer break…and finally, created a case study summing up all of the fun.